THE TASK:

Create a new tourism campaign for Downtown Long Beach that is memorable, wearable, and expandable to other areas of Long Beach.

I created the concepts, copy, and mockups for three pitches and presented them to a local Long Beach ad agency. All three are currently in the running.

PITCH 1: WHAT DO YOU LONG FOR?

“From fine dining and high art to music festivals and waterfront fun, whatever experience you long for, you’ll find it in Downtown Long Beach.”

PITCH 2: LB SEE

“Bridged by community and culture, this sanctuary by the sea can be easily traversed by foot and enjoyed by all the senses. If you’ve been to Downtown Long Beach, you know the feeling. If you haven’t, come see for yourself.”

PITCH 3: #STAYLONG

“Business meets pleasure. City life meets beach vibes. Welcome to Downtown Long Beach. We know that once you’re here, you’ll stay long.”